FreshClaw is a sub-brand of PETNF, a company specializing in pet product development and sales. Over the last 3 years, PETNF has sold over half a million items worldwide. Its latest product, FreshClaw, can be found in the natural cat litter category.

At a product development meeting in July 2019, two members of our team, Sophie and Jesse, who have two adorable cats and who are both environmentalists, suggested that many of the cat litters on the market are made from clay, are very polluting to the environment, and have many disadvantages in use, such as: heavy dust, bad clumping, and a foul smell—not to mention, being heavy and not very efficient to use - 20 to 40 lbs. for 1 month per cat. As a professional pet supply developer, why didn't we develop a new natural, plant-based cat litter? The idea was the start of a movement.

With this revolutionary idea about cat litter, Sophie and Jesse went to the supply chain end. With our product manager David and our engineer Johnson, they developed this new product over the span of 8 months. 

After finishing up development of this new natural litter, they sold it on Amazon under the PETNF brand for 4 months as a test. With so much great feedback received, starting from June 2020, we launched this product as a new brand – FreshClaw. 

Today, FreshClaw is providing natural, pant-based, safe, dust-free, super-absorbent, lightweight (10 lbs. for 1 month per cat), quick-forming, and 100% environmentally friendly cat litter to the fur babies. 

It is our goal that all of our customers are satisfied and have a great shopping experience.